Media Buys for "Reach Phoenix"

Radio:

Average reach per station: 
400,000 (x3)
Cost per station:
$26,000 (x3)

TV:

Reach: 408,980
Cost: $53,786

Total Reach: 1,608,980 students

Total Cost: $161,751

Help reach over 1.6 million youth in Phoenix

We are committed to extending our reach in Phoenix during the year ahead through the following initiatives:

• Place up to 60 radio spots (30 and 60 seconds) on three mainstream stations with a combined reach of 1.2 million listeners per week. (cost: $78,000)
• Broadcast weekly TV spots on Phoenix stations with viewership of 408,980 per month (cost: $53,786)
• Additional content creation and delivery (cost: $5,000)
• General Web Maintenance ($2,000)
• Strengthen our coaching presence in Phoenix by recruiting and training local volunteers to coach hurting teens and share Christ with them via live chats. 1 Team Lead and 8 coaches for every 2,500,000 impressions. (cost: $3,218)
• Cover increased administrative support for "Reach Phoenix" provided by national staff in Denver. (cost: $19,765)
• Build strategic partnerships with 20 area churches where we can send young people who come to Christ through our ministry; that will pray for our work, and that will provide spiritual coaches.

Reach Phoenix